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Ashram Yoga
Branding
2022
THE BRIEF
The studio was founded 16 years ago in Kiryat Ono, by Yael, who teaches yoga classes there. After all these years, Yael wanted to rebrand the business.
The products are:
Rename + Logo.
branded products.
Landing page for the studio website.
Advertisements on social networks.
INSPIRATION
The inspiration came from practicing in Yael's studio, which has neither a clock nor mirrors, which allows one to concentrate on movement, breathing, and
the present.
From there the concept of "Ashram" came up as an idea for the name of the studio.
Iyengar Yoga emphasizes detail, precision, and alignment in performing the yoga poses, and based on all this it was important that the logo be clean, using geometric fonts.
DESIGN LANGUAGE
The brand colors turquoise and white were chosen to represent the connection to stability, soul, and breath.
Turquoise
C:82
M:25
Y:50
K:9
R:17
G:135
B:129
C:2
M:1
Y:2
K:0
R:251
G:251
B:250
White
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